Fake Stuff

Fake Stuff

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qThe Anthropology of Stuffq is part of a new Series dedicated to innovative, unconventional ways to connect undergraduate students and their lived concerns about our social world to the power of social science ideas and evidence. Our goal with the project is to help spark social science imaginations and in doing so, new avenues for meaningful thought and action. Each qStuffq title is a short (100 page) qmini textq illuminating for students the network of people and activities that create their material world. Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clothes carry their own price tag above and beyond the use value of the products themselves. The book provides a wonderful introduction for students to global markets and their role in determining how they function.One of Zhanga#39;s customers said that only 1 percent of the cameras sold in Zhanga#39;s shop required repair. One 12 megapixel camera model at Zhanga#39;s shop sells for RMB 550, less than half the price of the same model manufactured by Sony. ... cameras. Likewise, manufacturers of flat screen televisions do not believe that shanzhai televisions will be competitive in terms of quality control because shanzhaianbsp;...

Title:Fake Stuff
Author: Yi-Chieh Jessica Lin
Publisher:Routledge - 2011-03-29

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