Hollywood's Road to Riches

Hollywood's Road to Riches

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Combining historical and economic analysis, this book shows how, beginning in the 1950s, a largely predictable business has been transformed into a volatile and complex multimedia enterprise now commanding over 80 percent of the world's film business. At the same time, the book asks how the economic forces leading to this success--the forces of audience demand, technology, and high risk--have combined to change the kinds of movies Hollywood produces.Flat prices of $20 to $50 for VHS rental tapes in the early 2000s have presumably been near the op- timal rental level, since ... About 14 percent of the total number of DVDs distributed in 2002, or 79 million units, were placed in rental service inanbsp;...


Title:Hollywood's Road to Riches
Author: David Waterman
Publisher:Harvard University Press - 2009-06-30
ISBN-13:

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