Hybrid Value Creation

Hybrid Value Creation

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This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.a€‹In contrast, in instances where products are regularly used, for example, white goods, DVD rental through post, personal office space, and IT server services, firma€“customer interaction is relationship-based. In such instances the offeringsanbsp;...

Title:Hybrid Value Creation
Author: Vivek K. Velamuri
Publisher:Springer Science & Business Media - 2013-04-09

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