Light Strategies For Innovation
From a leading business scholar comes this analysis of strategies and practices for sparking innovation within several of the worldas major companies. Willard Zangwillas study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and moreain order to influence and promote the innovative process.The average customer thinks that the Ford Probe, the Mazda 626, and the Mazda MX-6 are totally different cars-and they ... That is, they have essentially the same chassis, engine, drive train, and transmission. ... To combat this problem, Mead Paper innovated a clear plastic cover into which the kids could insert a picture of anbsp;...
| Title | : | Light Strategies For Innovation |
| Author | : | William I Zangwill |
| Publisher | : | Simon and Schuster - 2010-06-15 |
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