Marketing in Canada

Marketing in Canada

4.11 - 1251 ratings - Source

Service. Concept. The key to successful marketing is customer satisfaction. That means that what the marketer sells is much more than a physical product. ... A customer wona#39;t be happy with a SKI-DOO if he cana#39;t find someone to service it, or if spare parts are unavailable when something ... With no instruction manual?

Title:Marketing in Canada
Author: Peter M. Banting, John F. Cloke
Publisher:McGraw-Hill Ryerson Limited - 1973

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