An analysis of current marketing practices argues that established brands are losing growth potential by using strategies that are inconsistent with their products, making recommendations for utilizing options that are more compatible and effective.An analysis of current marketing practices argues that established brands are losing growth potential by using strategies that are inconsistent with their products, making recommendations for utilizing options that are more compatible and ...
Title | : | Meatball Sundae |
Author | : | Seth Godin |
Publisher | : | Penguin - 2007 |
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